Santtu Turunen, Secretary General of the Arbitration Institute of the Finland Chamber of Commerce (FAI) is our new guest at Vienna Arbitration Talks. Inspired by Simon Sinek and his book "Start with WHY", Santtu discusses the value proposition and the WHYs of international arbitration, as presented in his two blogs published on Kluwer Arbitration Blog: "Should we start with WHY?" and "What is the value proposition of an arbitration institution?"